🏢 Company Profile
Easybet Group (Pty) Ltd
WCGRB Licence 10191733 | ECGB Licence ECBM 029 | Founded 2020
100% South African-owned operator of easybet.co.za — dual-licensed across two provincial gambling boards
⚡ Company Quick Facts
Founded
2020
Licences
2 Provincial
Ownership
100% SA-Owned
Head Office
Cape Town
WC Reg No.
2022/541017/07
Support
24/7 Live Chat
📋 Table of Contents
Easybet Group (Pty) Ltd (registration number 2022/541017/07) is a 100% South African-owned online gambling operator headquartered in Cape Town. The company runs easybet.co.za and holds active bookmaker licences from two provincial gambling boards: the Western Cape Gambling and Racing Board (licence 10191733-003, issued 1 December 2024) and the Eastern Cape Gambling Board (licence ECBM 029, issued 1 April 2025). Both licences can be independently verified on the respective gambling board public registers.
Easy Bet was founded in 2020 and is led by an experienced management team that includes Sedley Barr, a bookmaking professional with over 40 years in the gambling industry. The platform offers sports betting, online casino, live dealer games, and crash games — for a full breakdown of what is available, see our detailed Easybet Casino review. This company profile page covers the corporate and legal details: registration numbers, licence verification, head office address, contact channels, and whether Easybet is a legitimate and trustworthy operator.
✅ Is Easybet Legit?
✅ Yes — Easybet Is a Licensed, Registered South African Operator
Easybet Group (Pty) Ltd holds active bookmaker licences from the WCGRB (licence 10191733-003) and the ECGB (licence ECBM 029), is registered with CIPC (2022/541017/07), requires FICA verification for all players, and maintains a physical head office at 186A Loop Street, Cape Town. The full licensing details, registration numbers, and verification methods are covered in the sections below.
🏢 Company Registration & Legal Structure
Easybet operates through two distinct legal entities — one for each provincial licence. This is standard practice for South African operators that hold licences from multiple gambling boards, as each board requires a separate registered entity within its jurisdiction.
| Detail | Western Cape Entity | Eastern Cape Entity |
|---|---|---|
| Legal Name | Easybet Group (Pty) Ltd | Easybet Group EC (Pty) Ltd |
| CIPC Registration | 2022/541017/07 | 2024/745057/07 |
| Gambling Board | WCGRB | ECGB |
| Licence Number | 10191733-003 | ECBM 029 |
| Licence Issued | 1 December 2024 | 1 April 2025 |
| Licence Status | ✅ Active | ✅ Active |
| Trading Name | Easybet (easybet.co.za) | |
| Ownership | 100% South African-owned | |
| Year Founded | 2020 | |
📋 Gaming Licences & Regulatory Compliance
South Africa regulates gambling at the provincial level through nine provincial gambling boards, coordinated nationally by the National Gambling Board. Each board independently assesses operators before issuing a bookmaker licence. Easybet holds licences from two of these boards — the WCGRB and the ECGB — which requires passing separate due diligence, financial fitness, and compliance evaluations.
🏛️ Western Cape Gambling and Racing Board (WCGRB)
Easybet Group (Pty) Ltd holds WCGRB bookmaker licence number 10191733-003, issued on 1 December 2024. The WCGRB is one of South Africa’s most established gambling regulators, overseeing operators from its base in Cape Town. The licence requires Easybet to maintain segregated player funds, submit to regular audits, comply with responsible gambling provisions, enforce age verification, and provide dispute resolution channels for players. Non-compliance can result in fines, licence suspension, or revocation.
🏛️ Eastern Cape Gambling Board (ECGB)
Easybet Group EC (Pty) Ltd — a separate legal entity — holds ECGB bookmaker licence number ECBM 029, issued on 1 April 2025. The Eastern Cape licence expanded Easybet’s regulatory footprint and demonstrates the company’s commitment to operating within South Africa’s legal framework. The ECGB enforces its own set of compliance requirements, including player protection measures, anti-money laundering controls, and fair gaming standards.
📋 What Dual Licensing Means for Players
- Legal protection: All gambling activities on easybet.co.za are legal under South African law
- Fair gaming: Games and sports odds are audited by independent third parties for fairness and randomness
- Segregated funds: Player deposits are held separately from the company’s operating accounts
- Dispute resolution: If you have a complaint that Easy Bet cannot resolve, you can escalate to the WCGRB or ECGB directly
- FICA enforcement: Mandatory identity verification prevents fraud and protects minors from gambling
How to verify: You can confirm Easybet’s licence status by contacting the WCGRB at +27 (0)21 480 7400 or the ECGB at +27 (0)43 722 4740, or by checking their respective public licence registers online.
📅 Company History & Timeline
2020 — Foundation & Launch
Easybet Group was founded in 2020, entering the South African online gambling market with a management team that included Sedley Barr and over 40 years of combined bookmaking experience. The company registered as Easybet Group (Pty) Ltd (2022/541017/07) and secured its initial Western Cape gambling licence.
2022–2023 — Platform Growth & Innovation
Easybet launched its data-free betting app — one of the first in South Africa — allowing players to place sports bets without consuming mobile data. The platform also introduced 24/7 instant withdrawals via Ozow, expanded its live casino offering through partnerships with Evolution Gaming and BetGames, and rolled out its weekly cashback promotion programme.
2024 — WCGRB Licence Reissued
The Western Cape Gambling and Racing Board reissued Easybet’s bookmaker licence (10191733-003) on 1 December 2024, confirming the company’s ongoing compliance with all regulatory requirements. This reissuance followed the WCGRB’s standard renewal and audit process.
2025 — Eastern Cape Expansion
Easybet established a second legal entity — Easybet Group EC (Pty) Ltd (2024/745057/07) — and obtained bookmaker licence ECBM 029 from the Eastern Cape Gambling Board on 1 April 2025. This dual-licensing structure strengthened the company’s regulatory standing and broadened its compliance footprint across South Africa.
2026 — Present
Easy Bet continues to operate as one of South Africa’s fastest-growing online betting platforms, offering sports betting across 40+ markets, 500+ casino slots from providers like Pragmatic Play and NetEnt, live dealer games, and the Aviator crash game with dedicated cashback. The platform serves thousands of daily players with a mobile-first approach — over 90% of traffic comes from mobile devices. For full platform details, see our Easybet Casino review.
👤 Leadership & Management
Sedley Barr is the most publicly identifiable member of Easybet Group’s management team, bringing over 40 years of bookmaking experience spanning both land-based and online gambling operations. His background covers traditional bookmaking, modern digital platforms, and the regulatory landscape of the South African gambling industry. Under Barr’s involvement, Easybet has maintained a strong focus on transparent odds, rapid payout processing, and customer service responsiveness.
The wider Easybet management team includes professionals across technology, regulatory compliance, marketing, and financial operations. While the company does not publicly name all executive team members, the dual provincial licensing process requires gambling boards to vet key individuals within the organisation — including directors, shareholders, and senior managers — for financial fitness, criminal record checks, and industry suitability. Both the WCGRB and ECGB have cleared Easybet’s management through these processes.
📞 Contact Details & Head Office Address
🏢 Easybet Head Office
- Primary Address: 3rd Floor, 186A Loop Street, Cape Town, 8001, Western Cape, South Africa
- Secondary Address: 100 Fairway Close, Parow, Cape Town, 7500, Western Cape, South Africa
📧 Customer Support Channels
- Live Chat: Available 24/7 via easybet.co.za (fastest response, typically under 5 minutes)
- General Support Email: help@easybet.co.za (average response: 1–2 hours)
- FICA & Verification Email: fica@easybet.co.za
- Withdrawals Email: withdrawals@easybet.co.za
- Languages: English and Afrikaans
- Availability: Round-the-clock, 365 days per year
Tip from our testing: Live chat is the most reliable contact method for urgent account issues. For FICA document submissions, email to fica@easybet.co.za with your registered phone number in the subject line for faster processing.
⚠️ Regulatory Complaints (Escalation)
If you have a dispute with Easybet that cannot be resolved through their support channels, you have the right to escalate directly to the relevant gambling board. Contact the WCGRB at +27 (0)21 480 7400 or the ECGB at +27 (0)43 722 4740. Both boards have formal complaints procedures for players of licensed operators.
⚠️ Responsible Gambling Commitment
As a condition of both provincial licences, Easybet must implement responsible gambling measures including deposit limits, loss limits, session time alerts, and self-exclusion options. Players can set daily, weekly, or monthly deposit caps through My Account → Responsible Gambling on the Easybet website. Self-exclusion (temporary or permanent) can be requested via live chat or by contacting the National Responsible Gambling Programme directly on 0800 006 008 or WhatsApp 076 675 0710.
❓ Frequently Asked Questions
Is Easybet legit in South Africa?
Yes. Easybet Group (Pty) Ltd holds dual provincial licences (WCGRB 10191733-003 and ECGB ECBM 029), is CIPC-registered (2022/541017/07), enforces FICA verification, and maintains a physical head office in Cape Town. See the licensing section above for full details and verification methods.
Who owns Easybet?
Easybet is 100% South African-owned and operated. The platform is run by Easybet Group (Pty) Ltd with senior management that includes Sedley Barr, a bookmaking professional with over 40 years of industry experience. The company’s ownership and management team have been vetted and approved by both the WCGRB and ECGB as part of the licencing process.
What is the Easybet licence number?
Easybet holds two licences: 10191733-003 from the Western Cape Gambling and Racing Board (issued 1 December 2024) and ECBM 029 from the Eastern Cape Gambling Board (issued 1 April 2025). Both can be verified on the respective gambling board registers or by contacting the boards directly.
How do I contact Easybet’s head office?
Easybet’s head office is located at 3rd Floor, 186A Loop Street, Cape Town, 8001. For customer support, use 24/7 live chat on easybet.co.za, email help@easybet.co.za, or contact FICA-specific queries at fica@easybet.co.za. For unresolved disputes, you can escalate to the WCGRB at +27 (0)21 480 7400.
What is the Easybet FICA email address?
Send your FICA verification documents to fica@easybet.co.za. Include your registered phone number in the subject line. You will need a colour copy of your SA ID (front and back), a proof of address dated within 3 months, and optionally a proof of payment method. For the full step-by-step upload process, see our Easybet registration and FICA verification guide.
When was Easy Bet founded?
Easybet Group was founded in 2020 and launched its online betting platform shortly after. The company’s Western Cape entity was registered with CIPC in 2022, and the Eastern Cape entity followed in 2024 to support the second provincial licence.
How do I file a complaint against Easybet?
Start by contacting Easybet’s 24/7 live chat or emailing help@easybet.co.za. If the issue is not resolved to your satisfaction, escalate to the Western Cape Gambling and Racing Board at +27 (0)21 480 7400 or the Eastern Cape Gambling Board at +27 (0)43 722 4740. Both boards have formal complaints procedures for players of their licensed operators.
Visit Easybet — Licensed & Verified
✅ Dual-Licensed (WCGRB + ECGB) | ✅ 100% SA-Owned | ✅ 24/7 Support | ✅ FICA-Compliant
📚 Related Resources
- Easybet Casino Review 2026 – Full review of games, sports, bonuses & payouts
- Easybet Registration & Login Guide – Step-by-step sign-up, FICA verification & login
- Easybet Promo Code IBET50 Guide – R50 free bonus terms, wagering & how to claim
- Easybet Withdrawal Guide – Methods, processing times & limits
- Easybet App Download Guide – Android, iOS & data-free app installation
- Understanding FICA Verification – Why SA casinos require identity checks
18+ Only. Easybet is licensed by the Western Cape Gambling and Racing Board (10191733-003) and Eastern Cape Gambling Board (ECBM 029). Gambling can be addictive and harmful if not controlled. Winners know when to stop. For help, contact South African Responsible Gambling Foundation: 0800 006 008 or WhatsApp 076 675 0710.
Disclaimer: This company profile was last updated February 2026. Company details, licences, and contact information may change. Always verify current details on the official Easybet website and the respective gambling board registers. Gambling involves risk.
Affiliate Disclosure: iBets.co.za may receive commission through affiliate links, but this does not influence our independent reviews and analysis.
Licensing: Easybet Group (Pty) Ltd (2022/541017/07). Licensed by WCGRB (10191733-003) and ECGB (ECBM 029). 18+. Winners know when to stop.
